A. Gustafsson
Anders Gustafsson is a professor of business administration in the Service Research Center at Karlstad University, Sweden. He also serves as area editor for the Journal of Service Research. He is doing research on issues like; customer orientation, customer satisfaction and loyalty, new service development, service infusion in manufacturing, and management of customer relationships.
Dr. Gustafsson has published more than 150 academic articles, book chapters and industry reports. He has published articles in journals such as Journal of Marketing, Journal of Economic Psychology, Journal of Business Research and Journal of Service Research.
Dr. Gustafsson is an author of nine books including: Competing in a Service Economy: How to Create a Competitive Advantage through Service Development and Innovation” (Jossey-Bass, 2003), Improving Customer Satisfaction, Loyalty and Profit: An Integrated Measurement and Management System (Jossey-Bass, 2000), Conjoint Measurement - Methods and Applications (Springer, 2007 4th edition).