SPEAKERS.
B. Larivière
Bart Larivière is Assistant Professor of Service Management at Ghent University, where he is founder and Executive Director of the Center for Service Intelligence. He is passionate about service research, and his work focuses on customer loyalty, word-of-mouth, experience management, servitization, servicescape, consumer well-being, and multichannel customer management. He intensively collaborates with different Belgian companies bridging the gap between practice and academia ...
​A. Lievens
Annouk Lievens (PhD, Free University of Brussels /VUB) is a full professor of marketing at the Faculty of Applied Economic Sciences UA ( Antwerp University ) and chairman of the Marketing Department of that same faculty. Her research focuses on service innovation management, marketing interfaces during new service development within emerging e-markets, knowledge/value co-creation and organizational communication (i.e., communication networks) ...
​W. Hammedi
Wafa Hammedi is an Associate Professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the social processes and dynamic capabilities of innovation/creativity management in service firms ...