C. Ranaweera
Dr. Ranaweera is Associate Professor of Marketing at the Wilfrid Laurier University School of Business. He was the Chair of the Marketing Department at the Laurier Business School for the last 6 years. Dr. Ranaweera has also been the co-Editor of the journal Managing Service Quality since 2010.
Dr. Ranaweera’s area of research is Service and Relationship Marketing. His recent research has focussed predominantly on Word of Mouth behavior and his research has appeared in a number of journals including the European Journal of Marketing, International Journal of Service Industry Management, Journal of Business Research and Marketing Theory. He has also been the recipient of a number of external research grants from both the public and private sectors. They include major competitive grants from the Social Science and Humanities Research Council of Canada as well as major multinational firms. He has also received numerous research excellence awards, including best paper awards at the American Marketing Association conferences as well as at the Academy of Marketing Science conference.
Dr. Ranaweera is also the co-author of an award winning case publication. He currently teaches a PhD seminar on Service and Relationship Marketing at the Laurier Business School, in addition to his MBA and BBA teaching in Service Marketing Management.
Prior to joining Laurier, he has worked or consulted for a number of leading organizations including Accenture, British Telecom, and the World Bank.
Dr. Ranaweera is also a Fulbright Scholar and a Cambridge Commonwealth Scholar.