M. Kleijnen
Dr. Mirella Kleijnen is Associate Professor of Marketing at the VU University Amsterdam, The Netherlands.
Mirella Kleijnen obtained her PhD from the Faculty of Economics and Business Administration, Maastricht University, the Netherlands. Her PhD thesis focused on consumer evaluations of mobile service innovations.
Her current research interests include adoption versus resistance toward innovation, interactive media, consumer-to-consumer versus consumer-to-company interactions, and services marketing. Her work has been published in several academic journals, among which Journal of Retailing, Journal of Services Research, Journal of Interactive Marketing, and Journal of Economic Psychology. From an education perspective, she’s strongly embedded within different teaching programs, ranging from basic marketing courses for first year bachelor students to specialized (research-related) topical courses for the master level. As a member of the Alumni Committee of the MSc in Marketing, she is actively engaged in managing student-alumni-company interactions.